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Grand Strand Market Report: 2025 Year in Review

2025 was the year the Grand Strand officially became a buyer’s market, and the year its two halves went separate ways. Single-family homes held reasonably firm, ending the year around 3.8 months of supply with days on market actually improving. Condos absorbed the pressure: supply swelled toward 7.8 months as insurance and HOA costs weighed on the segment, and condo-heavy medians fell hard. This page is the annual retrospective; the current market report carries the live picture, and 2024 tells the previous chapter.

A note on scope: 2025’s headline medians vary widely by source because the area’s sales mix is condo-heavy. Redfin’s area-wide median (about $253,000 late in the year) blends every property type; combined-market reporting that includes new construction ran near $319,000. Segment-level numbers below are the more honest read.

The year in numbers

Metric (Myrtle Beach area, year-end 2025)
Reading

Direction

Single-family months of supply (resale + new)
~3.8 months
balanced-to-buyer
Resale single-family months of supply
~4.8 months
buyer-leaning
New-construction single-family supply
~2.8 months
tightest segment
Condo months of supply
~7.8 months
firmly buyer territory
Single-family days on market (Dec)
~106, improved from 120
quickening
Condo days on market (Dec)
~138, up from 128
slowing
Area median sale price (all types, Redfin)
~$253,000
down sharply, condo-weighted
Combined-markets median (incl. new construction)
~$319,000
steadier
30-year mortgage rate (national avg)
~6.62% for the year
slow drift down

What actually happened in 2025

The split market arrived. The defining fact of 2025 is that “the market” stopped being one thing. Single-family homes, especially new construction, stayed reasonably healthy: supply below four months, days on market improving through the year. Condos went the other way, with supply near eight months by December. Rising insurance premiums and HOA fees hit the condo math hardest, and the segment’s buyers, often discretionary second-home shoppers, had every reason to negotiate or wait.

Inventory kept building. The rebuilding that began in 2024 continued all year, giving 2025’s buyers the deepest selection since the pandemic. Sellers who priced to the market still transacted; the aspirational listing sat through a season and then chased the market down.

Rates helped at the margin. The 30-year fixed averaged about 6.62% for the year, roughly a third of a point better than 2024. Not cheap money, but each step down pulled a few more buyers off the fence, and the year ended with rates near their lows.

Demand did not leave. Underneath the price softness, the region kept growing at one of the fastest rates in the country, with South Carolina again a top-three inbound state in national mover studies. 2025’s softness was a supply-and-cost story, not a demand collapse, which is the key context for reading any single scary headline number from the year.

What it meant for buyers and sellers

For buyers, 2025 was the best entry window in years, and condo buyers held the strongest hand of all: eight months of supply is the kind of advantage that shows up in closed prices, seller credits, and repaired inspection lists. The homework that mattered was carrying costs, because the same insurance and HOA pressures creating the discounts also live in the monthly bill. That math is covered in the second homes and investment guide .

For sellers, the year demanded segment awareness. A well-priced single-family home still sold in a reasonable window; a condo priced off 2022 comparables did not. The divergence, not the direction, was the year’s lesson.

The current market report picks the story up from here. Figures on this page are stated as of year-end 2025 and are kept as a historical record.

Market Report 2025

Access the 2025 Market Report for a clear overview of pricing trends, market activity, and expert insights to help you buy, sell, or invest with confidence.

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