North Strand · Golf Value · Colonial Charters
Longs is an inland community in northern Horry County where the average home price sat near $289,000 in early 2026, built around golf and value rather than the beach. A short drive from the North Strand’s oceanfront, Longs centers on golf communities like Colonial Charters, Aberdeen Country Club, and Long Bay, home to a Jack Nicklaus Signature course, drawing buyers who want a newer or established home, more space for the money, and championship golf at their doorstep without paying coastal prices.
Longs is the inland alternative to the North Strand beach towns. Set a short drive from Little River and North Myrtle Beach, it gives up oceanfront proximity in exchange for lower prices, larger lots, and a golf-centered lifestyle, a common landing spot for buyers who plan to live full time and visit the beach rather than live on it.
For buyers focused on golf living, the golf guide and the gated and golf communities guide covers the options across the Strand.
The figures below describe the Longs market as of Q2 2026 and are stamped accordingly. Real estate data moves; treat these as a snapshot for orientation, and ask Phil for the current week’s numbers in any specific community.
Destination
Longs (Q2 2026)
Average home price
~$289,000
Colonial Charters range
~$275K – $429K (9 sub-communities)
Aberdeen / Buck Creek condos
under ~$200K
~$390K to $690K single-family; townhomes from ~$150K
Property types
Golf homes, new single-family, condos, some acreage
Distance to oceanfront
Short drive to North Myrtle Beach / Little River
School district
Longs is served by Horry County Schools, with the community split between two attendance areas depending on location:
Golf-community buying carries specifics that catch relocating buyers off guard. Mandatory club memberships, golf-cart and HOA rules, lot premiums on course-side homes, and the difference between a community in build-out and one fully established all affect both cost and resale, and Longs spans new-construction and resale product across several price tiers. Phil’s role for a relocating buyer is to match the community and product type to your budget and lifestyle, review any new-construction or HOA documents line by line, and bring disciplined, comparable-based negotiation drawn from the Los Angeles luxury market. Buyers often tour Longs alongside the waterway market of Little River and the rural value of Loris before deciding.